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Introduction to Services Marketing
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Learning Material
Title
Volume
Introduction to Services Marketing
5.89 MB
<p>Introduction to Services Marketing</p>
Understanding Services: Characteristics and Classification
5.89 MB
<p>Understanding Services: Characteristics and Classification</p>
Consumer Behavior in Services
5.89 MB
<p>Consumer Behavior in Services</p>
Service Marketing Mix (7Ps)
5.89 MB
<p>Service Marketing Mix (7Ps): Product, Price, Place, Promotion, People, Process, and Physical Evidence</p>
Managing Service Quality and Customer Satisfaction
5.89 MB
<p>Managing Service Quality and Customer Satisfaction</p>
Service Delivery and Customer Contact Points
5.89 MB
<p>Service Delivery and Customer Contact Points</p>
Service Recovery and Complaint Handling
5.89 MB
<p>Service Recovery and Complaint Handling</p>
Service Marketing Strategy and Planning
5.89 MB
<p>Service Marketing Strategy and Planning</p>
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.JPG)