About this class
MARKETING MANAGEMENT
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Learning Material
Title
Volume
Unit 1: Dynamic Capabilities and Competitive Advantage
5.89 MB
<p>Dynamic Capabilities and Competitive Advantage</p>
Unit 2: Blue Ocean Strategy and Innovation
5.89 MB
<p>Blue Ocean Strategy and Innovation</p>
Unit 3: Game Theory and Competitive Decision Making
5.89 MB
<p>Game Theory and Competitive Decision Making</p>
Unit 4: Strategic Alliances and Collaborative Advantage
5.89 MB
<p>Strategic Alliances and Collaborative Advantage</p>
Unit 5: Global Market Entry and Expansion Strategies
5.89 MB
<p>Global Market Entry and Expansion Strategies</p>
Unit 6: Competitive Disruption and Industry Evolution
5.89 MB
<p>Competitive Disruption and Industry Evolution</p>
Unit 7: Resource-Based View of the Firm
5.89 MB
<p>Resource-Based View of the Firm</p>
Unit 8: Strategic Leadership and Corporate Governance
5.89 MB
<p>Strategic Leadership and Corporate Governance</p>
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