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Theoretical Foundations of Marketing
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Learning Material
Title
Volume
Introduction to Marketing Theories
5.89 MB
<p>Introduction to Marketing Theories</p>
Consumer Behavior and Decision-Making
5.89 MB
<p>Consumer Behavior and Decision-Making</p>
Marketing Research Methods
5.89 MB
<p>Marketing Research Methods</p>
Market Segmentation and Targeting
5.89 MB
<p>Market Segmentation and Targeting</p>
Product Development and Innovation
5.89 MB
<p>Product Development and Innovation</p>
Pricing Strategies and Theories
5.89 MB
<p>Pricing Strategies and Theories</p>
Promotion and Integrated Marketing Communications
5.89 MB
<p>Promotion and Integrated Marketing Communications</p>
Distribution Channels and Logistics in Marketing
5.89 MB
<p>Distribution Channels and Logistics in Marketing</p>
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