About this class
Integrated Marketing Communication
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Learning Material
Title
                
                Volume
                
                
            
                                                                                                                                    
                                                                                    
                                        1. Introduction to Integrated Marketing Communication
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Introduction to Integrated Marketing Communication</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        2. Understanding Consumer Behavior
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Understanding Consumer Behavior</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        3. Branding and Brand Management
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Branding and Brand Management</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        4. Advertising Strategies and Campaigns
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Advertising Strategies and Campaigns</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        5. Public Relations and Corporate Communication
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Public Relations and Corporate Communication</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        6. Digital Marketing and Social Media Integration
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Digital Marketing and Social Media Integration</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        7. Sales Promotion and Direct Marketing
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Sales Promotion and Direct Marketing</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        8. Measurement and Evaluation of IMC Effectiveness
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Measurement and Evaluation of IMC Effectiveness</p>
                                        
                                                                            
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