About this class
The course will help to know about the 4Ps of product, price, place (distribution), and promotion; 4Cs (consumer needs, consumer cost, convenience, and communication); 4Vs (validity, value, venue, and vogue); 4As (acceptability, affordability, accessibility, and awareness) and 4Os (objects, objectives, organization, and operations) of the marketing mix.
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Learning Material
Title
                
                Volume
                
                
            
                                                                                                                                    
                                                                                    
                                        1. Introduction to Entrepreneurial Marketing
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Introduction to Entrepreneurial Marketing</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        2. Identifying Market Opportunities
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Identifying Market Opportunities</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        3. Developing a Unique Value Proposition
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Developing a Unique Value Proposition</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        4. Market Segmentation and Targeting for Entrepreneurs
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Market Segmentation and Targeting for Entrepreneurs</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        5. Building and Managing the Brand
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Building and Managing the Brand</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        6. Crafting Effective Marketing Strategies on a Budget
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Crafting Effective Marketing Strategies on a Budget</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        7. Digital Marketing for Startups
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Digital Marketing for Startups</p>
                                        
                                                                            
                                                                                                                                    
                                                                                    
                                        8. Measuring and Adapting Marketing Performance
                                    
                                    
                                        5.89 MB
                                    
                                            <p>Measuring and Adapting Marketing Performance</p>
                                        
                                                                            
                    Exams
Title
                Min
                    Grade
                Attempts
                
                Status
                
                
            
                                    Entrepreneurial marketing exam
                                    50
                                        Questions, 90
                                        Min
                                
                                
                                    50/100
                                
                                    0/1
                                
                                                                    -
                                
                                Certificates
Title
                Min
                    Grade
                
            
                                        Entrepreneurial marketing exam
                                    
                                    
                                        50/100
                                    0
            0  Reviews